Welcome to our guidance section. Here you will find all you need to know to make an educated diamond purchase. There are many variables that go into making every diamond unique and I admit it can be a bit a tedious learning all there is to know but I've tried my hardest to make it as easy and entertaining as possible.

Let me begin by stating that there's no such thing as a "bad" diamond unless it has flaws that physically threaten the integrity of the diamond. Price is determined by "desirability" not by quality. Unless a diamond has been enhanced it is in its natural state, cut by the human hand to bring out the sparkle through faceting. There are sites that will only list diamonds of a certain color, clarity and cut range. That in my opinion is very Bourgeoisie.

Everyone has their own tastes and desires, my job is to determine what those are and steer you in the right direction. I have clients that love lower color stones, I have others that will only get diamonds that are ideal cut while others are looking for size above all to "knock em dead". So read through this brief education section and don't hesitate to call me or email me with any questions you might have.