In the Diamond World there are generally 2 price points Wholesale and Retail. The online market is usually pretty close to wholesale. Retailers have to be more expensive to cover much higher costs. At Michael Jay we give you the best of both worlds we have low overhead and wholesale prices and we offer the type of service you can expect from a retail establishment.

There are no bargains in the diamond industry. Unless you buy a stone from a private that doesn't know much about diamonds or a shady fellow looking to dump goods for lord knows what reason, you will not find many "steals" in this industry. There are those that are quite adept at making you feel like you're getting a bargain. Let me explain how this illusion is created. If you take a diamond that is certified by the GIA to be an I colored diamond, that means that this is what it is going to be valued as in the diamond world and chances are the seller bought it at an I price. He can then turn around and send it to a lesser known Gemological Laboratory and "recommend" that it be given a G color. The seller can then sell this "G colored" stone at an incredible price.
Always check the certificate and make sure it's from the GIA or EGL and not from an agency of GIA graduates.

The problem is with uncertified stones. Smaller diamonds that are generally used in jewelry pieces are not worth the expense of getting certified. Therefore these diamonds are usually given their color and clarity by the jeweler and in house appraiser. We realize that color and clarity are a matter of opinion and a certain amount of bias might influence some grades of stones that are borderline. This is why we allow you to have it checked out after your purchase. Please be conscious of the fact that a jewelry appraiser with a potential customer before him or her might also let a healthy dose of bias sneak into his/her opinion.